I am not usually loyal to cosmetics - I like to go with the trend. Estee Lauder's Magnascopic Mascara has managed to keep me happy and faithful for the last 8 Years :-) and still going strong! I love that it plumps up lashes, adds volume and does not run. Its also very easy to take off (doesnt give you racoon eyes) - after one wash with cleanser - everything is GONE! YAY. I sometimes use Johnsons & Jonhsons Baby Wipes to remove make up. Its Cheap and works better than MAC or other fancy make up wipes.